Website sound and video - Tool or Nuisance
There is a boom in website audio and video. Advancements in streaming and high speed bandwidth in the last few years has given rise to great quality in sight and sound. This can be a great tool in your business. Someone can get details about your service or product right from your website.
For the marketing “GURUs” and those studying marketing stratagies, I got a bone to pick! When surfing traffic exchanges, am I the only one that gets annoyed with sites that start playing as soon as I get there? Sucking up my bandwidth and blasting me with sounds from music to screams. I am intelligent enough that if I want to hear the message, I can start it. To me this is equivilant to spam. Or coming in my house and turning my TV to your favorite commercial. Does this encourage me to listen to your message?
Does a sports car spinning out make me want to rush and sign-up for an over-hyped product? Will a loud version of your favorite jaw shattering tune make me trust your product or service or judgement? Does a clip of your product in a news story give me the details I want?
A little common sense goes a long way here.
Don’t get me wrong, I think it is a very helpful tool. I use a lot of audio and video in training and learning the inside workings of a program. But I start the presentation when I am ready to hear or see it. My subscribers at HotBizTips can even download the package to get audio on their site for free. (The same package that sells around the net)
I know of people that may surf while in a conference room. Personally I listen to a couple of different radio stations from the web as I am surfing traffic exchanges. And when these sites come BLASTING their message as soon as the page is loaded, sometimes more than one page at a time, it is a little less than impressive to say the least.
Or is it just me?
For the marketing “GURUs” and those studying marketing stratagies, I got a bone to pick! When surfing traffic exchanges, am I the only one that gets annoyed with sites that start playing as soon as I get there? Sucking up my bandwidth and blasting me with sounds from music to screams. I am intelligent enough that if I want to hear the message, I can start it. To me this is equivilant to spam. Or coming in my house and turning my TV to your favorite commercial. Does this encourage me to listen to your message?
Does a sports car spinning out make me want to rush and sign-up for an over-hyped product? Will a loud version of your favorite jaw shattering tune make me trust your product or service or judgement? Does a clip of your product in a news story give me the details I want?
A little common sense goes a long way here.
Don’t get me wrong, I think it is a very helpful tool. I use a lot of audio and video in training and learning the inside workings of a program. But I start the presentation when I am ready to hear or see it. My subscribers at HotBizTips can even download the package to get audio on their site for free. (The same package that sells around the net)
I know of people that may surf while in a conference room. Personally I listen to a couple of different radio stations from the web as I am surfing traffic exchanges. And when these sites come BLASTING their message as soon as the page is loaded, sometimes more than one page at a time, it is a little less than impressive to say the least.
Or is it just me?
posted by Truth Seeker at 5:28 AM
1 comments
