Basic Points When Designing Your Webpage or Site

When designing your site, or re-vamping it focus
on your visitors’ desires, not on yourself. They
want to know what's in it for them, not that you
won an award for your business. For example, don't
make your ad mostly about what you have done, make
it about what benefits the reader will get for
buying from you, or signing up on your list.


Keep it simple and smooth-flowing. Try not to get
caught up in loading your site up with a lot of bells
and whistles. Concentrate on your words, they are what
does the actual selling. For example, some of those
high tech things make your web page load slower and
some people won't want to wait around when there are
thousands of web sites similar to yours.


Design your web site to be less confusing. Don't
use a lot of graphics, links or anything that takes
away from your sales message. People will get
frustrated and want to leave your web site if they
get confused. People want an enjoyable and
relaxing experience when they visit your web site.
If they don't get that, they may never come back.


Create your own ad copy; don't copy the basic
run-of-the-mill ad copy. Don't be afraid of trying
something different to increase your sales. For
example, get people’s attention by using a wacky
or funny picture of yourself. Another example
would be to spell your headline backwards.


Offer a free online service from your web site.
Have visitors fill out their contact information to
sign up for the free service. For example, if your
visitors are webmasters, you could offer a free web
site design critique service. Another example would
be to offer an online graphic creation service.


Give people who visit your web site a free course
sent via autoresponder. Just ask them to fill out
their contact information to receive the free course.
Also put your ad somewhere on each e-mail lesson sent.
They will see your ad a repeated number of times,
giving you a higher selling ratio.


Offer your visitors free software to download.
Have them sign up to get an access code to unlock
the software. Include your ad in the software if it is
possible. If it's not your software, try to get
permission from the creator or owner. He or she
may agree to get their software to a greater number
of people.


Offer other web sites free content to post on their
web site. Include your link on all of your content.
The content should related to your web site because
it will be in front of your target audience. You could
include your link in your resource box or subtly
mention it in your article.


When you visit a web site you've enjoyed a lot,
write a review for the site. Write about the benefits
you gained from it. Tell them they can publish it on
their web site if they link to yours. If you can, try to
capture people's e-mail addresses by offering a free
e-zine or autoresponder course below the review.


Allow other people to publish your e-zine on their
web site. Include your web site's ad and link in
each issue you publish. This may also help you
increase the number of people who subscribe to
your e-zine. You could also allow people to use your
full issue for their own e-zine as long as they include
your links.

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